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Users will soon have a fresh option that enables them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the platform disclosed that it now features in excess of 1 thousand million AI videos.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a widespread rollout. This development aligns with a surge in content created by AI, fueled by new content generation software.

AI Content on Other Platforms

Recent reports that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or bizarre.

“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to educational videos, and we want to offer the community the ability to increase or decrease of that, based on their own preferences,” said a platform representative.

Volume and Proportions

TikTok shared that there are presently 1.3 billion videos on its app identified as artificially created. Collectively, over 100 mn pieces of content are uploaded to the service each day, making AI content a limited portion of its complete catalog.

User Control Features

Users will be in a position to reduce or increase the volume of AI-generated videos they see by opening the “manage topic” option in the platform and picking AI-made media. Additional categories that are already be controlled under the setting include current affairs, style, cosmetics, and movement.

AI Disclosure Rules

TikTok’s guidelines require creators to tag lifelike artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its terms of service.

Additionally, the app will henceforth add an “AI-made” label to content made using its built-in AI features, or detected by an cross-platform project for identifying artificial media. This action is intended to help prevent users from seeking to circumvent the tagging system.

AI Literacy Programs

TikTok is also introducing a two million dollar educational fund for professionals and institutions to create educational content about using AI responsibly. This project will assist educational bodies focused on teaching coding and technology.

Content Safety Approach

TikTok has supported its moderation strategy, following discussion over proposals to lay off numerous content moderators in Britain. TikTok is planning to eliminate a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A trust and safety lead clarified that human moderation would still have a role, but AI can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”